I conceptualized the Roots Tracing Flavors concept to amplify the importance of cultural heritage. We grounded this event in the belief that a knowledge of one's history is vital to identity, humanity, and cultural pride.
Event sponsor Courvoisier provided pairing cocktails for executive chef Andre Nieves’ seven-course menu. Chef Andre’s dishes were inspired by the African and Caribbean impact on the culinary industry.
To position Courvoisier as the drink of choice to target consumers in Houston, TX.
IMPACT THROUGH EVENT / CAMPAIGN.