CoolxHistory
Project Details
In celebration of Black History Month, I was tasked with creating a local campaign for nonprofit organization CoolxDad. I developed the CoolxHistory campaign to celebrate the creative expression and determine experiences of black Americans.
Photographer:
Greg Noire is the genius behind capturing some of the most introspective images in the live music scene. Rooted as a creative entrepreneur centered around his photography, he was brought in to bring the concept alive for CoolxHistory. Like our ancestors, Greg has faced countless oppressions, but never let obstacles stop him from accomplishing his dreams.
Sponored by:
Hennessy ”Never stop, Never Settled“ series was waved into CoolxHistory, the brands depiction of what it means to have infinite determination inspired them to sponosor the project.
GOAL:
To develop a annual campagin series to educate, impact and inspire African-American and Latino communities by promoting and celebrating their unique local and national cultural contributions.
HOW:
Idenitifed and brought on celebrity photographer Greg Noire and tasked him with capturing four iconic moments in Black American History and telling history’s raw sentiments through his lens, his subjects were Martin Luther King Jr., Malcolm X, Angela Davis, and Dorothy Dandruff
- Developed creative brief and brought in all the necessary creatives for the project
- Produced content for social media campaign
- Organic social media impressions through hashtag development
- Produced a co-branded documentary with Hennessy and leverage their audience reach
- Curated a gallery exhibition, hung art, conceptualized the layout of the space, designed guest invitations
IMPACT THROUGH EVENT / CAMPAIGN
- Authenticated CoolxDad within key community members of the Houston metro area
- Gained trust in the Houston community and with our target consumer through impactful social responsibility
- National campaign integration with Hennessy “Never stop, Never settle” series
