CoolxDad - Meet Robert Hodge
Project Details
In recognition of Black History Month, I created the CoolxHistory campaign to celebrate the creative expression and experiences of Black Americans in Houston.
Photographer
Greg Noire has captured iconic portraits and photos of the live music scene. He is a creative entrepreneur and visionary, which is why we partnered with him to bring the CoolxHistory concept alive.
Sponsor
Hennessy’s ”Never Stop, Never Settle“ series — a tribute to determination in the face of adversity.
GOAL.
To develop an annual campaign for CoolxDad that will educate, impact, and inspire African-American and Latino communities by promoting and celebrating their unique local and national cultural contributions.
HOW.
- Partnered with celebrity photographer Greg Noire and tasked him with recreating four iconic portraits of Black Americans — Martin Luther King Jr., Malcolm X, Angela Davis, and Dorothy Dandruff — to tell history’s raw sentiments through his lens.
- Developed creative brief and brought in all the necessary creatives for the project
- Produced content for social media campaign
- Drove organic social media impressions through hashtag development
- Produced a co-branded documentary with Hennessy and leverage their audience reach
- Curated a gallery exhibition, conceptualized the layout of the space, designed guest invitations
IMPACT.
- Grounded CoolxDad as a key community organization in the Houston metro area
- Established the CoolxHistory campaign
- Centered the historic contributions of Black Americans while supporting the ongoing work of Black creatives
- Connected creatives and fostered trust in CoolxDad’s mission in the Houston community
- Integrated CoolxHistory with Hennessy’s national “Never Stop, Never Settle” series
