#BeACoolDad Campaign
Project Details
One of the goals of my non-profit organization CoolxDad is to tell a more truthful narrative about fatherhood within communities of color. The #BeACoolDad campaign is all about amplifying the stories of real dads in Houston, as well as targeting donors to support our mission.
The launch included social media content curation, a promotional video shoot, distribution of print material, press interaction, and an exclusive event for donors.
Read the stories in CoolxDad’s ongoing #BeACoolDad series here.
WHO.
Cool Dad
WHERE.
Studio 1306. Houston, TX.
HOW.
- High-quality Q&As published regularly on CoolxDad's site
- Personality-driven photoshoots of fathers and their children
- Social media promotion
- Multimedia elements that supplement storytelling + visuals
- Newsletter promotion to drive donor engagement
